Why Adaab
Built for charities, not bolted on
Most CRMs are built for sales teams and then adapted. Adaab started with Gift Aid, supporters, fundraisers and volunteers, so it speaks your language from day one.
MondayCopy new sign-ups from the website form into the master spreadsheet.2 hours
WednesdayHunt through three inboxes and a work phone to find who replied.3 hours
FridayMatch gifts to Gift Aid declarations by hand, line by line.Half a day
MondayNew sign-ups appear on their own, and their welcome email has already gone.0 minutes
WednesdayOpen one inbox. Replies from email, WhatsApp and SMS are waiting, sorted.20 minutes
FridayDownload the Gift Aid claim. Every gift is already checked.1 click
Times are an illustration of a typical small team's week.
Six reasons teams choose Adaab
01Speaks charitySupporters, gifts, Gift Aid, sponsorships and fundraisers. Not leads, deals and pipelines.
02Every channel, properlyMany supporters prefer WhatsApp or a text. Adaab treats WhatsApp, SMS, Instagram and Apple Messages as first-class channels, next to email.
03No consultants neededSet it up yourself in an afternoon with a step-by-step checklist.
04Respectful by designOpt-outs are honoured on every send, a daily cap stops runaway sending, and nothing is sent twice.
05Keeps your toolsWorks with Microsoft or Google, and keeps your existing sheet in step.
06Fair pricingPay per organisation, never per supporter, and try a paid plan free first. Your list can grow without your bill.
How Adaab compares
| Feature | Adaab | Spreadsheets | Sales CRMs |
|---|---|---|---|
| Gift Aid claims built in | ✓ Yes | By hand | Add-on, if any |
| Email, WhatsApp and SMS in one inbox | ✓ Yes | No | Often extra |
| Automatic follow-ups | ✓ Yes | No | Yes |
| Priced per supporter | Never | Free | Often |
| Set up without a consultant | ✓ An afternoon | Yes | Rarely |
| Email, WhatsApp and SMS broadcasts | ✓ Yes | No | Often extra |
| Access by day, hour and place | ✓ Yes | No | Top plans only |
| Open API and AI assistants | ✓ Documented | No | Usually |
Safe and secure
Your supporters trust you. We take that seriously.
Layer upon layer of protection, so you can focus on your cause. Hover the stack to look inside.
- Every charity's data kept completely separate
- Connected accounts stored encrypted
- Access policies decide who can do what, when and from where
- A full history of every change
- Every sign-in logged; API keys limited to what they need
Your charity's data
Encryption
Access policies
Change history