The friendly CRM for charity teams
Every supporter, gift and conversation in one tidy place. Reply on email, WhatsApp, SMS and Instagram from one inbox, claim Gift Aid in a click, and let thank-yous and follow-ups send themselves.
Less admin. More time for the people you help.
Talk to supporters
Email, WhatsApp, SMS, Instagram and Apple Messages land in one shared inbox, next to everything you know about that person.
Raise more
Donation pages, monthly giving, pledges and sponsorships, with a Gift Aid claim that builds itself.
Save hours every week
Welcomes, reminders and thank-yous go out on their own, on the right channel at the right moment, and never twice.
Every message, with the whole story beside it
When Amina messages on WhatsApp, her gifts, her trek sign-up and every earlier email sit right beside the chat. Try it: send her a reply.
- Gmail, Outlook, WhatsApp, SMS, Instagram and Apple Messages
- Approved templates, so the whole team sounds like you
- Anyone who opts out is never messaged again
| Donor | Gift | Declaration |
|---|---|---|
| Yusuf Rahman | £50.00 | ✓ Covered |
| Sarah Patel | £25.00 | ✓ Covered |
| Omar Siddiqui | £120.00 | ! Missing |
Claim every penny of Gift Aid, without the spreadsheet
Take one-off and monthly gifts through your own donation pages, paid straight into your Stripe. Adaab matches every gift to a declaration, leaves refunds out, and builds HMRC's claim schedule ready to upload.
How giving worksFollow-ups that happen while you sleep
Start from a ready-made recipe like “Welcome a new donor”, or build a workflow step by step: send, wait, check for a reply, tag, open a ticket. Every run is logged on the supporter. Press Run a test to watch one.
Browse recipesUp and running by this afternoon
A friendly checklist walks you through each step. Skip anything and come back later.
- 1Create your accountSign up with your email, Google or Microsoft account.
- 2Invite your teamChoose what each person can see, from trustees to volunteers.
- 3Connect your channelsEmail, WhatsApp, SMS or Instagram, each in a few clicks.
- 4Bring your supportersUpload a spreadsheet and past gifts. Duplicates are spotted for you.
Hear from us when it suits you
Leave your details and someone from our team will get in touch. No mailing list, no pressure.
- A real person reads every reply
- Help moving your supporters across
- We never share your details
Give your team their evenings back.
Start free today, try a paid plan free, and upgrade only when you are ready.