All the tools your team needs, none of the clutter
Pick an area to see it at work. The examples are live, so click around: send a message, pick an amount, switch a filter. Everything shares one record for each supporter, so nobody keeps a side spreadsheet.
One inbox for email, WhatsApp, SMS and Instagram
Replies land on the right supporter, whichever channel they used. Messages that need an answer rise to the top, out-of-hours replies go out on their own, and anything that needs follow-up becomes a ticket with an owner.
- Gmail, Outlook, WhatsApp, SMS, Instagram and Apple Messages
- Approved WhatsApp templates with the person's name filled in
- Opt-outs respected on every message
Giving, from first gift to Gift Aid claim
Your own donation pages, paid securely into your Stripe. Declarations, monthly gifts, pledges, sponsorships and giving statements live on the supporter, and the Gift Aid claim checks itself.
- One-off and monthly gifts, and a donor portal for statements
- Child and project sponsorships, and pledges
- Bring past gifts over from your bank, JustGiving or LaunchGood
Workflows made of simple steps
Start from a recipe or build a workflow step by step: send an email, WhatsApp or SMS, wait, carry on only if something is true, set a status, add a tag, open a ticket. Every run shows on the supporter, and you can stop one at any time.
- Drag-and-drop email designer with your logo and colours
- A daily sending cap, so a mistake can't flood anyone
- Never sends the same message twice
Supporters, lists and tasks
Add your own columns, tag people, move them through stages like Lead, Donor and Fundraiser, and save the filters you use every week. Donor insights show who is loyal and who is drifting away.
- Spreadsheet import that spots duplicates
- Stays in step with your Google Sheet or SharePoint list
- Call-backs and to-dos on the supporter they belong to
| Name | Stage | Owner |
|---|---|---|
| Yusuf Rahman | Donor | Hana M. |
| Sarah Patel | Lead | James D. |
| Amina K. | Fundraiser | Hana M. |
| Nobody matches these filters. Click a filter to take it off. | ||
Fundraising pages, tracked for you
Adaab checks your fundraisers' JustGiving, LaunchGood and GiveBrite pages every day and shows their progress on their record, so you know who is on track for their trek or challenge.
- A live dashboard the whole team can read
- Start an automation when someone falls behind
And plenty more, built in
- TicketsQuestions tracked from first message to resolved, with an owner.
- TemplatesWrite an email or WhatsApp once, with the person's name filled in.
- Access by policyGroups made of policies decide who can do what, on which days, at what hours and from where.
- History of every changeSee who changed what, and when, on any record. Every sign-in is logged too.
- More than one charitySwitch between organisations with one login.
- Onboarding formsCollect documents from new fundraisers with a secure upload link.
- BroadcastsOne message to an audience across email, WhatsApp and SMS, with opt-outs and send caps applied.
- Events and check-inSchedules, staff and info packs, paid sign-up, QR tickets and check-in on the door.
- Usage and paymentsSee what your team sent and used each month, and every invoice in one place.
- Open API and AI assistantsA documented REST API, signed webhooks, and an MCP server so Claude and other assistants can look things up and get work done for you.
- Light and darkPick light, dark or follow your device. Easy on the eyes on late shifts.
- Your logo, your nameYour logo in the sidebar and on the donor portal, so it feels like your own system.
Connect what you already use, in a few clicks
Send from your own mailbox, take payments in your own Stripe, keep your Google Sheet or SharePoint list in step, and open files from Drive or SharePoint without leaving Adaab.