Simple pricing for every size of charity
Unlimited supporters on every plan. Start free, try a paid plan free, and upgrade when you need more. Cancel any time.
Starter
For small teams moving off spreadsheets.- Unlimited supporters, lists and your own columns
- Email inbox and templates
- Tasks, roles and change history
- Up to 3 team members
Growth
Giving, Gift Aid and messaging together.- Everything in Starter, and
- WhatsApp, SMS and Instagram in one inbox
- Automations and workflows
- Donation pages, pledges and Gift Aid
- Events, tickets, letters and Google Sheets or SharePoint sync
- Up to 5 team members
Network
For charities with sponsorships, call teams and their own systems.- Everything in Growth, and
- Sponsorships: orphans, students and more
- Call centre campaigns
- A donor portal for your supporters
- Fundraising page tracking and Meta lead ads
- REST API, MCP and webhooks
- Up to 15 team members
Enterprise
For national charities and federations.- Everything in Network, and
- We move your data over for you
- Data processing agreement
- A named person to call
- Any number of team members
Prices are per organisation and exclude VAT. Registered charities with an income under £100,000 can ask for 25% off Growth. WhatsApp messages are billed by Meta through your own WhatsApp Business account: we add nothing on top. Card payments for donations go through your own Stripe account; Adaab takes no cut.
Compare plans
| What's included | Starter | Growth | Network | Enterprise |
|---|---|---|---|---|
| Supporters | Unlimited | Unlimited | Unlimited | Unlimited |
| Team members | 3 | 5 | 15 | Any number |
| Roles and change history | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| Email inbox and templates | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| Lists and tasks | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| WhatsApp messaging | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Instagram messages | — | ✓ Yes | ✓ Yes | ✓ Yes |
| SMS | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Broadcasts across channels | ✓ Yes | ✓ Yes | ✓ Yes | ✓ Yes |
| Apple Messages for Business | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Automations and workflows | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Tickets | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Donation pages and Gift Aid | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Pledges and sponsorships | — | — | ✓ Yes | ✓ Yes |
| Letters and a print queue | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Google Sheets and SharePoint sync | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Events: paid sign-up, QR tickets, check-in | — | ✓ Yes | ✓ Yes | ✓ Yes |
| SharePoint and Google Drive files | — | ✓ Yes | ✓ Yes | ✓ Yes |
| Fundraising page tracking | — | — | ✓ Yes | ✓ Yes |
| Call centre campaigns | — | — | ✓ Yes | ✓ Yes |
| Donor portal | — | — | ✓ Yes | ✓ Yes |
| Meta lead ads | — | — | ✓ Yes | ✓ Yes |
| REST API and webhooks | — | — | ✓ Yes | ✓ Yes |
Add-ons
Need one thing from a bigger plan, or a few more people? Add it to Growth or Network without changing plan, and cancel it any time.
| Add-on | Price | Add to |
|---|---|---|
| 5 more team members Five more places on your team, on top of your plan. Buy as many as you need.Growth, Network |
£17 / month | Growth, Network |
| Sponsorships Sponsorship schemes for orphans, students and more, with sponsors, payments and updates.Growth |
£21 / month | Growth |
| Call centre Calling campaigns with scripts, outcomes and targets for your phone team.Growth |
£33 / month | Growth |
| Donor portal Supporters sign in to see their giving, download statements and change their preferences.Growth |
£21 / month | Growth |
| API, MCP and webhooks Connect your own software and AI assistants to your CRM.Growth |
£24 / month | Growth |
| Fundraising page tracking Follow LaunchGood, JustGiving and GiveBrite pages and the people behind them.Growth |
£16 / month | Growth |
| Meta lead ads People who fill in a Facebook or Instagram lead form arrive as supporters.Growth |
£13 / month | Growth |
Common questions
Do you charge per supporter?
No. Every plan includes unlimited supporters. You pay per organisation, and your plan decides which features are switched on. Your list can grow without your bill.
Who pays for WhatsApp messages?
Messages go through a WhatsApp Business account in your charity's name, so Meta bills you directly at its rates. We add no mark-up. Replies inside a conversation a supporter started cost little or nothing.
Do you take a cut of donations?
No. Donations are paid into your own Stripe account. Stripe charges its usual card fee; Adaab adds nothing.
Can we keep using our Google Sheet?
Yes. On Growth and above, Adaab keeps a Google Sheet or SharePoint list in step with the CRM, so your team can move over at their own pace.
Is our data safe?
Each charity's data is kept completely separate. Connected accounts are stored encrypted, and on every plan each change is recorded with who made it.
What happens when the free trial ends?
Your Growth or Network trial lasts 14 days. Start it when you sign up, or later from Plan and billing if you began on Starter. We take a card at the start but charge nothing until the trial ends; then your plan carries on as a paid subscription. Cancel any time before then and you won't be charged.
Can we change plans later?
Any time. Features switch on or off straight away and your data stays exactly where it is. If you move down to Starter, nothing is deleted.